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Step-by-step Guide on How to Write an Effective Outbound Telemarketing Script
Outbound telemarketing is one of the most effective ways to gain prospective customers. It allows you to introduce your product or service to people who might want it. Thus, effective communication is a must when performing outbound telemarketing. You need to convey your message to your target clients effectively.
That is why having a script ready for your agents is essential. It helps them deliver your message without entirely adding or removing any context. Besides that, a well-planned hand will lead your customer into buying or considering your product at the very least. There are a lot of advantages to putting a script for your telemarketing service.
With this in mind, let us discuss how you can write a compelling script for your outbound telemarketing service:
Identify the Purpose of the Script
Before writing the script, you must determine your desired outcome after your agents talk to your prospects. You must create at least 3 or 4 acceptable effects for your telemarketing script. There might be repercussions if you focus on just one result. It would be best if you made your hand flexible.
For example, if your purpose is to close the sales after the call, you must make the conversation more persuasive. But, this is not always the case as prospects are sometimes not ready to purchase. Thus, it would be best to create another goal to satisfy this situation. You can make another script where agents can set another day to call again.
Know the Limitations of Your Product/Service
Now, there is no such thing as a perfect script. You can plan everything, but you still can’t control some circumstances. The conversion rate for outbound telemarketing is between 30%-50%. And it would be best to have a perfect script to achieve that percentage.
With this in mind, you need to know the weak points of your product. That way, you can create a diversion whenever customers ask about it.
Like if you know that your service might need regular maintenance. Then, you can create a script on how important it is to maintain the excellent quality of your product. It’s like turning your weaknesses into your strengths by acknowledging them.
Figure Out The Characteristics of Agents That Will Deliver It For You.
Your script is only as good as the people who will deliver it. So, it would be best to consider the people you want to represent your company. This will significantly affect how you will write the script for your customer.
If you are outsourcing, then it is evident that foreign agents will talk to your customers. That’s why you need to create a script that is easy to understand. On top of that, some agents might have a hard time delivering your script word-by-word. So, it is better to create a draft of talking points and let them make their way of saying it.
Create Questions To Engage With Your Clients
Most telemarketing scripts talk solely about the company and the product they are selling. Some might ask questions that tend to produce an obvious answer in favor of your product. However, this type of script sets aside customers’ opinions. Thus, they might feel detached from whatever you are saying.
In creating a compelling script, you should consider involving your prospect in the conversation. You need to hook them with what you are selling. Try to ask them questions that will make them ask you, too. It indicates that you already captured their attention, and they are more engaged in the topic.
Make Your Script Unique
On average, people receive 18 telemarketing calls per month. That’s a lot of telemarketers; some are already used to this kind of call. It also means that they have already heard every generic script possibly available. So, how can you make your writing stand out among others?
You can acknowledge that your customer has already heard this pitch from another company. Then, that is the time to tell the difference between them and your product. Explain how your product is better than other companies. After all, the most unique part of your script should be your service.
Provide Your Prospect with a Reason to Act
Customers buying your product should be the endgame of your script. It would be best never to leave your prospective client uncertain about your service. Most telemarketing scripts do not provide a call to action for their consumers.
So, it would be best to write a script combining the benefit statements with clear want statements. It would be best if you based these want comments on the emotions of your prospective buyers. You can state all the problems your product can solve for them. Remember, your prospects turn into customers because they want to. All you need to do is to lead them.
Provide the Benefits of Your Service Early on the Conversation
The average telemarketing prep time should be under 3 minutes. Some prospects already lose their interest if the conversation goes longer. That is why you must make a first impression during the first 2 minutes of the call to capture your customers’ attention.
You can start by introducing your company and the product you are selling. This should be a rapid introduction, or they will grow bored with your pitching.
Then, try to ask a couple of questions about what they want to see in your product. Focus on things that they said so you can connect with them immediately. These talking points will help you get a higher conversion rate.
What Should Be in Your Telemarketing Call Center Script?
Once you figure out the script you want, you can write it. Writing scripts have different parts that will help you talk with your prospects. Here are some of the everyday things that you can see in a typical telemarketing script:
- Introduction – Who are you? What is the purpose of your call? Why should they listen?
- Transition statement – How much time do you need? What should they expect from you?
- Discovery – Ask them questions to connect with them.
- Presentation – Keep it short and straightforward. Apply what you learned from the discovery phase.
- Assumptive Close – Be confident in offering your product. If you are selling them, ask them the mode of payment they will use. Assume the best unless your prospect explicitly said “no.”
- Confirmation – Double-check all the information they provide. Make sure that contact details are accurate for future communication.
- FAQs – This part will determine how familiar you are with the product you are selling.
- Compliance – Make sure your script includes any language that is legally required, like informing them that you’re calling on a recorded line.
There are some parts of the script that you can’t predict. That is why you must leave room for customization for your agents. It will help them adjust if customers introduce some talking points not part of the script.
Outbound Telemarketing Services For SMEs
Small and medium enterprises or SMEs benefit a lot from outbound telemarketing services. First off, start-up businesses want to introduce their product to the public. Thus, they need a team to generate leads and convert them into customers. Understanding that customers will not proactively go to your company immediately is essential.
Another reason why SMEs need outbound telemarketing services is because it helps them engage with existing customers. Outbound services like customer surveys will help you build a strong relationship with your existing customers. A loyal customer will spread good things about your company. This will get you more customers in the future.
All in all, outbound telemarketing will help SMEs, especially in business expansion. These services will introduce you to limitless business strategies to improve your product. All you need to do is to look for the right partner.
Telemarketing Outsourcing Services in the Philippines
The Philippines is home to many BPO companies specializing in outbound call centers. However, most of them are focused on large companies and Fortune 500. Usually, they have a minimum required number of people to work for your company. Very few are doing partnerships with SMEs.
If you are an SME looking to outsource your telemarketing service, go to Magellan Solutions. We have 17+ years of BPO experience with more than 100 clients worldwide.
Here are some outbound telemarketing services that we have:
Our Business Developers can help you set up your key performance indicators (KPI). KPIs will guide you and monitor the progress of your business with us.
We also offer guaranteed flexible pricing options based. Magellan Solutions understands that start-up businesses need limited funds for outsourcing services.
Our security is also world-class because of different standard certifications. Magellan Solutions also has an ISO/IEC 27001:2013 Certification. It ensures your company’s sensitive data is safe in our system. Our expert team provides security measures against phishing and data breaches.
Contact us today and get a free 60-minute business consultation. Please fill out the contact form below.
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