✕
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
Magellan Logo w Tagline
✕
Magellan Logo w Tagline Header
  • Inbound Calling
    • 24 / 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Services
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
✕
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
✕
✕
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
Magellan Logo w Tagline
✕
Magellan Logo w Tagline Header
  • Inbound Calling
    • 24 / 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Services
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
✕
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
✕
A blog banner for What Is Your Healthcare BPO Trust Indicator?
What Is Your Healthcare BPO Trust Indicator?
Where You Can Find The Best Amazon Virtual Assistant
Where You Can Find The Best Amazon Virtual Assistant

How to Write an Effective Script for Your Outbound Telemarketing?

A blog banner by Magellan Solutions titled How to Write an Effective Script for Your Outbound Telemarketing?

How to Write an Effective Script for Your Outbound Telemarketing?

Step-by-step Guide on How to Write an Effective Outbound Telemarketing Script

Outbound telemarketing is one of the most effective ways to gain more prospect customers. It allows you to introduce your product or service to people who might want it. Thus, effective communication is a must when performing outbound telemarketing. You need to effectively convey your message to your target clients.

That is why it is important to have a script ready for your agents. It helps them to fully deliver your message without adding or removing any context. Besides that, a well-planned script will lead your customer into buying or considering your product at the very least. There are a lot of advantages in putting a script for your telemarketing service.

 

With this in mind, let us discuss how you can write an effective script for your outbound telemarketing service:

Identify the Purpose of the Script

Before writing the script, you need to figure out your desired outcome after your agents talk to your prospects. You need to create at least 3 or 4 acceptable outcomes for your telemarketing script. There might be some repercussions if you choose to focus on just one result. You need to make your script flexible.

For example, if your purpose is to close the sales after the call then you must make the conversation more persuasive. But, this is not always the case as prospects are sometimes not yet ready to purchase. Thus, you need to create another goal that will satisfy this situation. You can create another script where agents can just set another day to call again.

Know the Limitations of Your Product/Service

Now, there is no such thing as a perfect script. You can plan everything and there are still some circumstances that you can’t control. The conversion rate for outbound telemarketing is between 30%-50%. And you need a very good script in order to achieve that percentage.

With this in mind, you need to know the weak points of your product. That way, you can create a diversion whenever customers ask about it. 

Like if you know that your service might need regular maintenance. Then you can create a script on how important it is to maintain the good quality of your product. It’s like turning your weakness into your strength by acknowledging them.

Figure Out The Characteristics of Agents That Will Deliver it For You

Your script is only as good as the people who will deliver it. So, you need to consider the people who you want to represent your company too. This will greatly affect how you will write the script for your customer.

If you are outsourcing then it is obvious that foreign agents will talk to your customers. That’s why you need to create a script that is easy to understand. On top of that, some agents might have a hard time delivering your script word-by-word. So, it is better to just create a draft of talking points and let them create their own way to say it.

Create Questions To Engage With Your Clients

Most telemarketing scripts tend to talk solely about the company and the product they are selling. Some might ask questions that tend to produce an obvious answer in favor for your product. However, this type of script set aside customers’ opinions. Thus, they might feel detached with whatever you are saying.

 

In creating an effective script, you should consider involving your prospect in the conversation. You need to hook them with what you are selling. Try to ask them questions that will make them ask you too. It is an indication that you already capture their attention and they are more engaging in the topic.

Make Your Script Unique

On average, people receive 18 telemarketing calls per month. That’s a lot of telemarketers and some are already used to this kind of calls. It also means that they already heard every generic script possibly available. So, how can you make your script stand out among others?

For starters, you can acknowledge the fact that your customer already heard this pitching from another company. Then, that is the time to tell the difference between them and your product. Explain how your product is better than other companies. After all, the most unique part of your script should be your service.

Provide Your Prospect with a Reason to Act

Customers buying your product should be the endgame of your script. You must never leave your prospect client uncertain about your service. Most telemarketing scripts do not provide a call to action for their consumers.

So, you need to write a script that combines the benefit statements with clear want statements. You should base this want statements on the emotion of your prospective buyers. You can state all the problems your product can solve for them. Remember, your prospects turn into customers because they want to. All you need to do is to lead them.

Provide the Benefits of Your Service Early on the Conversation

The average telemarketing prep time should be under 3 minutes. Some prospects already lose their interest if the conversation goes longer. That is why it is important you make a first impression during the first 2 minutes of the call to capture your customers’ attention.

 

You can start by introducing your company and the product you are selling. This should be a very quick introduction or they will grow bored on your pitching. 

 

Then, try to throw-in a couple of questions about what they want to see in your product. Focus on things that they said so you can connect with them immediately. These talking points will help you get a higher conversion rate.

What Should Be in Your Telemarketing Call Center Script?

Once you figure out the script you want, you can proceed on writing it. Writing scripts have different parts that will help you in talking with your prospects. Here are some of the common things that you can see in a typical telemarketing script:

  • Introduction – Who are you? What is the purpose of your call? Why should they listen?
  • Transition statement – How much time you need? What should they expect from you?
  • Discovery – Ask them questions to connect with them.
  • Presentation – Keep it short and simple. Apply what you learned from the discovery phase.
  • Assumptive Close – Be confident in offering your product. If you are selling them ask them the mode of payment they will use. Assume the best unless your prospect explicitly said “no”.
  • Confirmation – Double check all the information they provide. Make sure that contact details are accurate for future communication.
  • FAQs – This part will determine how familiar you are with the product you are selling.
  • Compliance – Make sure your script includes any language that is legally required, like informing them that you’re calling on a recorded line.

There are some parts of the script that you can’t predict. That is why it is important that you leave a room for customization for your agents. It will help them to adjust in case customers introduce some talking points that are not part of the script.

 

Outbound Telemarketing Services For SMEs

Small and medium enterprises or SMEs benefit a lot with outbound telemarketing services. First off, start-up businesses want to introduce their product to the public. Thus, they need a team to generate leads for them and convert it as customers. It is important to understand that customers will not proactively go to your company immediately.

Another reason why SMEs need outbound telemarketing service is it helps them to engage with existing customers. Outbound services like customer surveys will help you build a strong relationship with your existing customer. A loyal customer will spread good things about your company. This will get you more customers in future. 

All in all, outbound telemarketing will help SMEs especially in business expansion. These services will introduce you to limitless business strategies on how to improve your product. All you need to do is to look for the right partner.

 

Telemarketing Outsourcing Services in the Philippines

The Philippines is home for a lot of BPO companies specializing in outbound call centers. However, most of them are focused on large companies and Fortune 500. Usually, they have a minimum required number of people to work for your company. Very few are doing partnership with SMEs. 

If you are an SME looking to outsource your telemarketing service then go to Magellan Solutions. We have 17+ years of BPO experience with more than 100 clients all over the world. 

Here are some outbound telemarketing services that we have:

  • Appointment Setting
  • Lead Generation
  • Customer Survey 
  • Market Research
  • Outsource Telesales

 

Our Business Developers can help you in setting up your key performance indicators (KPI). KPIs will guide you and monitor the progress of your business with us.

We also offer guaranteed flexible pricing options based. Magellan Solutions understands that start-up business need has limited funds in outsourcing services.

Our security is also world class because of different standard certifications. Magellan Solutions also has an ISO/IEC 27001:2013 Certification. It ensures your company’s sensitive data is safe in our system. Our expert team provides security measures against phishing and data breach.

Contact us today and get a free 60-minute business consultation. Please fill out the contact form below.

TALK TO US!

Contact us today for more information.

    You can also contact our numbers:


    Toll Free: 1 800 371 6224
    US: +1 650 204 3191

    UK:+44 8082 803 175,
    AU: +61 1800 247 724

    Share this:

    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
    • Click to share on Skype (Opens in new window)
    • Click to share on WhatsApp (Opens in new window)
    Magellan Solutions
    Magellan Solutions

    Related posts

    A blog banner by Magellan Solutions titled Order Processing Call Center Improves 5 Steps Sales Workflow
    January 26, 2023

    These Revolutionary 5-Step Sales Workflow Improvement Boosts Efficiency


    Read more - These Revolutionary 5-Step Sales Workflow Improvement Boosts Efficiency
    A blog banner by Magellan Solutions titled Direct Marketing Inbound Teleservices Maintain Customers
    January 16, 2023

    Direct Marketing Inbound Teleservices Maintain Customers


    Read more - Direct Marketing Inbound Teleservices Maintain Customers
    Woman writing in a coffee shop
    November 15, 2022

    Why Does B2B Sales Outsourcing Make Sense to MSMEs?


    Read more - Why Does B2B Sales Outsourcing Make Sense to MSMEs?
    b2c lead generation ideas
    September 14, 2022

    B2C Lead Generation Ideas and Strategies


    Read more - B2C Lead Generation Ideas and Strategies
    A blog banner by Magellan Solutions titled 7 Telemarketing Companies in the Philippines That Will Surely Answer Your Outbound Requirements
    July 11, 2022

    7 Telemarketing Companies in the Philippines That Will Surely Answer Your Outbound Requirements


    Read more - 7 Telemarketing Companies in the Philippines That Will Surely Answer Your Outbound Requirements
    A blog banner by Magellan Solutions titled Ramp Up Sales With Outsourced Sales Team Philippines
    May 5, 2022

    Ramp Up Sales With Outsourced Sales Team Philippines


    Read more - Ramp Up Sales With Outsourced Sales Team Philippines

    Magellan Solutions Outsourcing, Inc

    Arrow Divider Footer min

    California – USA (West Coast)

    100 Old Country Road Suite H, Brisbane, CA

    94005, United States

    Florida – USA (East Coast)

    1900 South Harbor City Blvd, (East Coast Division)

    Suite 300 Box 48, Melbourne, FL 32901

    Philippines – APAC

    PB Mezzanine Floor, Summit One Tower 530 Shaw

    Boulevard, Mandaluyong City, Metro Manila 1552

    Philippines – APAC

    8th floor, Centris Cyberpod 5 ETON Loop A, Diliman,

    Quezon City, Metro Manila 1103

    US: +1 650 204 3191
    UK: +44 8082 803 175
    AU: +61 1800 247 724
    hello@magellan-solutions.com

    Industries

    • Outsourcing for 3D Service BPO

    • Outsourcing for Insurance BPO

    • Outsourcing for Education BPO

    • Outsourcing for Legal Process BPO

    • Outsourcing for eCommerce BPO

    • Outsourcing for Mobile App BPO

    • Outsourcing for eServices BPO

    • Outsourcing for Telecom BPO

    • Outsourcing for Healthcare BPO

    • Outsourcing for Travel BPO

    • Outsourcing for HR Services BPO

    • Outsourcing for Retail BPO

    • Outsourcing for Real Estate BPO

      Call Center Outsourcing & BPO Services

      Arrow Divider Footer min
      • 24/7 Answering Service
      • Omnichannel Contact Center
      • Customer Support Outsourcing
      • Multilingual Call Center Services
      • Lead Generation Services
      • Cold Calling Services
      • Interactive Voice Response System
      • Staff Leasing
      • Back Office Services
      • Community Moderation Services
      • Virtual Assistant Services

      Quick Links

      • About Us
      • Sample Call Recordings
      • News & Blog
      • Resources
      • Our BPO & Call Center Facilities
      • Message from the CEO
      • Privacy Policy

      Associations



      Magellan Solutions Outsourcing, Inc

      Arrow Divider Footer min

      California – USA (West Coast)

      100 Old Country Road Suite H, Brisbane, CA 94005, United States

      Florida – USA (East Coast)

      1900 South Harbor City Blvd, (East Coast Division) Suite 300 Box 48, Melbourne, FL 32901

      Philippines – APAC

      PB Mezzanine Floor, Summit One Tower 530 Shaw Boulevard, Mandaluyong City, Metro Manila 1552

      Philippines – APAC

      8th floor, Centris Cyberpod 5 ETON Loop A, Diliman, Quezon City, Metro Manila 1103

      US: +1 650 204 3191
      UK: +44 8082 803 175
      AU: +61 1800 247 724
      hello@magellan-solutions.com

      Quick Links

      • About Us
      • Sample Call Recordings
      • News & Blog
      • Resources
      • Our BPO & Call Center Facilities
      • Message from the CEO
      • Privacy Policy

      Industries

      • Outsourcing for 3D Service BPO
      • Outsourcing for Education BPO
      • Outsourcing for eCommerce BPO
      • Outsourcing for eServices BPO
      • Outsourcing for Healthcare BPO
      • Outsourcing for HR Service BPO
      • Outsourcing for Insurance BPO
      • Outsourcing for Legal Process BPO
      • Outsourcing for Mobile App BPO
      • Outsourcing for Telecom BPO
      • Outsourcing for Travel BPO
      • Outsourcing for Retail BPO
      • Outsourcing for Real Estate BPO

      Call Center Outsourcing & BPO Services

      Arrow Divider Footer min
      • 24/7 Answering Service
      • Omnichannel Contact Center
      • Customer Support Outsourcing
      • Multilingual Call Center Services
      • Lead Generation Services
      • Cold Calling Services
      • Interactive Voice Response System
      • Staff Leasing
      • Back Office Services
      • Community Moderation Services
      • Virtual Assistant Services

      Associations




      © Magellan Solutions, Inc. 2003 - 2023. All Rights Reserved.

      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
      .
      SettingsI ACCEPT
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      CookieDurationDescription
      _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
      _ga_EL2X6L0QDM2 yearsThis cookie is installed by Google Analytics.
      _gat_gtag_UA_6034499_11 minuteSet by Google to distinguish users.
      _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
      _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      CookieDurationDescription
      test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT
      Powered by CookieYes Logo