The call center industry in the Philippines continues to thrive despite threats of shifting customer service jobs back to the US – the largest market for outsourced call center services. It has remained No. 1 over the last 10 years, and will continue to enjoy twice the opportunity in the next 5 years.
Today, customers are turning to social networks to find answers by asking other customers about their experiences. Social networking is slowly making its way into the corporate world, turning into a collaborative business tool. Many small and medium businesses are benefiting from its ability to drive customer engagement because it can finally create a “more personal” dialogue with influencers and end users.
Even in the digital age, the role of contact centers has never been more defined. It remains the ultimate point of contact for handling complex issues or problems like shipping delays, billing discrepancies, faulty gadget etc. This is where proactive support comes into play. The call center creates positive impression – showing they are responsive, aware, and accommodating.